The outdoor retail store, Sierra, opened in Big Bear Sports Center in Billings on Saturday, May 13, marking the first Sierra store in Montana. 

As part of the T.J.Maxx Family of Brands, Sierra is touted as the go-to retailer for those seeking epic savings on top active and outdoor brands for the entire family. With its wide array of apparel, footwear and gear – all available at up to 60 percent less than department and specialty store prices – it is a one-stop-shop for everything from hiking, camping and kayaking to running errands, yoga and travel necessities. 

“We are excited to officially open our doors this weekend and become the newest retail option for Billings’ shoppers, especially as this is our first opening in the state,” said Gennifer Hobbs, Vice President and Sierra Marketing Director. “In February, our sister brand – HomeGoods – opened in the Big Bear Sports Center and, given the warm response from the community, we couldn’t be more thrilled to be joining them with our incredible prices and quality active and outdoor brands.” 

In celebration of its arrival in the Billings community, Sierra has made a $10,000 donation to Family Promise of Yellowstone Valley, supporting the charity’s mission to rebuild lives with compassion by providing resources and services that prevent and end homelessness for individuals and families in the community. 


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