KOA and Meadowlark Launch New Brew
Two beloved Montana brands are coming together to crack open a cold one in the great outdoors. Billings-based Kampgrounds of America, Inc. and Sidney-based Meadowlark Brewing announce the launch of their handcrafted collaborative microbrew, the Happy Camper IPA, available for purchase now at select retail stores and KOA campgrounds.
“Meadowlark Brewing shares many of the ideals central to our brand,” says Toby O’Rourke, president and CEO of Kampgrounds of America, Inc. “Whether at home or on the campground, there are connections to be made with good friends and good microbrews. After meeting Travis and realizing our mutual commitment to facilitating connections between people and the outdoors, creating Happy Camper IPA was a natural outcome.”
Happy Camper IPA is a hoppy India Pale Ale with citrusy and earthy notes brewed and canned in Billings. The outdoors inspires the double-sided label design. One side of the can showcases a tent and campfire, and the other an RV parked by the river which reflects the spirit of outdoor adventure and aligns with both brands’ values.
“I’m a Montana native, so KOA is a cultural touchstone for me,” says Travis Peterson, owner of Meadowlark Brewing. “It’s an honor to collaborate with a hometown brand that’s been bringing people together for over 60 years. I’m excited about this collaboration and ready to get Happy Camper IPA in the hands of some happy campers.”
Campers and beer enthusiasts can purchase the Happy Camper IPA at Meadowlark Brewing locations in Sidney and Billings and select KOA campgrounds and retail locations throughout Montana, Wyoming, and the Dakotas, with plans for expansion into other markets.