Inc. magazine reports that from the early days of Amazon to the introduction of TikTok Shop, Gen-Zers have watched online shopping grow easier and faster than ever. But now, many digital natives are flocking back to in-person shopping. In fact, according to a recent survey by payment platform Ayden, Gen-Z does more in-person shopping than Baby Boomers. Nearly three-fourths of 18-to-27-year-olds shop in person once a week, while only 65 percent of Boomers do the same.

Specific shopping habits vary by generation. Boomers are more practical: A whopping 90 percent go in-person grocery shopping once a week, compared to 60 percent of Gen-Zers. Young shoppers, on the other hand, like to buy beauty products or luxury clothing in person.

And another recent survey by anti-fraud platform Socure shows that Gen-Z is also more likely to shoplift online. Common strategies for digital shoplifting—which is also called first-party fraud—include falsely claiming that a package never arrived and disputing legitimate transactions.

Four in 10 Gen-Z survey respondents admitted to doing this over the holiday season. That figure is even higher for wealthy young shoppers: More than half of Gen-Zers who earn more than $100,000 per year shoplift online, while only 3 percent of Boomers do the same.

This form of fraud costs businesses more than $100 billion each year, according to Socure.

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