Maddie Malmstrom joined Visit Billings, managed by the Billings Chamber of Commerce, as the new Content Coordinator in March. In her new role, Malmstrom will spearhead content creation and curation for Visit Billings’ annual marketing plan.

Leveraging her graphic design and writing skills, Malmstrom will craft and disseminate engaging content across various social media platforms. Her focus will be on producing high-quality written and visual materials that elevate Billings’ profile as a premier travel destination.

Malmstrom brings a wealth of experience in digital marketing and social media management. At City Vineyard, she scaled Instagram followers by 46 percent, profile visits by 907 percent, and online orders by 62 percent in the first year. Her expertise in establishing routine social media data analytics and content calendars, as well as initiating cohesive brand standards, will be invaluable to Visit Billings.

“Maddie’s proven track record in digital marketing and her creative mindset make her a perfect fit for our team,” says Marya Pennington, marketing director of Visit Billings. Malmstrom holds a Bachelor of Business Administration (BBA) in Marketing from Boise State University, with a minor in Entrepreneurship Management. She has extensive experience in content development, project management, and client relationship management. Her skills in copywriting, graphic design, and social media management will help elevate Billings’ presence as a top travel destination.

Malmstrom officially joined Visit Billings on March 24, 2025. She has called Billings’s home for 23 years since moving here with her family at a young age. Outside of work, she enjoys travel, outdoor adventures, fashion, music, reading, and finding new creative outlets.