Visit Southeast Montana, managed by the Billings Chamber of Commerce, announced the hiring of Wendy Swenson as its new Executive Director.

With more than 15 years of tourism marketing experience, Swenson brings a wealth of knowledge and expertise to the organization, which promotes the region as a premier travel destination.

Swenson returns to Montana after serving as the Director of Tourism Marketing for Travel Alaska, where she led the statewide destination marketing program.

Her career in tourism includes significant experience with Destination Marketing Organizations in West Yellowstone and Big Sky, Montana, giving her deep connections to the state’s tourism industry.

“We are thrilled to welcome Wendy Swenson to the Visit Southeast Montana team,” said Jessica Malone, Chairperson of Southeast Montana Board of Directors. “Her extensive tourism marketing background, passion for Montana, and understanding of our region make her the ideal leader to guide our organization forward.”

Throughout her career, Swenson has demonstrated exceptional skills in strategic development, advertising, content marketing, public relations, social media management, website optimization, research, travel trade development, and international relations. Her comprehensive approach to destination marketing aligns perfectly with Visit Southeast Montana’s mission to showcase the region’s unique attractions and experiences.

“I am honored to return to Montana and lead Visit Southeast Montana,” said Swenson. “I look forward to working with our partners and communities to highlight Southeast Montana’s distinctive character and attract visitors to discover all that this remarkable part of the state has to offer.”

Swenson and her husband are avid outdoor enthusiasts. When not promoting tourism, she can often be found experiencing the very attractions that make Southeast Montana a special destination.