The Dude Ranchers’ Association Centennial Convention will be held in Billings, January 27. The event will feature the world premier of a new Wyoming PBS documentary exploring the past, present, and future of the American dude ranch.

“Call of the West” will screen at 7 p.m. in the Billings Livestock Horse Sales Ballroom of the DoubleTree by Hilton. The premiere is free and open to the public starting at 6:30 p.m.

“This film is about legacy, resilience, and the people who keep the spirit of the West alive,” says Wyoming PBS CEO Joanna Kail. “It reveals both the challenges they face and the passion that drives their dedication to this way of life.”

The documentary takes viewers inside working dude ranches across the region, highlighting families and operators navigating changing travel expectations, economic pressures, and the challenge of balancing tradition with modern realities.